Aces & Construction
Latin America North
Brenntag is a chemical distributor with a truly global footprint. The company manages the business regionally, in EMEA (Europe, Middle East & Africa), North America, Latin America and Asia Pacific. While every region has its specific characteristics, Latin America presents a particular challenge in terms of diversity. Brenntag operates in almost 20 different countries on this continent and serves a broad and diverse customer base. Here too, the expansion and development of the specialty chemicals business plays an important role.
Diego Pierotty Carvajal is the Business Manager for our specialty division Aces & Construction in the northern half of Latin America. He leads a team of close to 30 people, including technical specialists, sales representatives and marketing managers.
The team focuses on developing and executing our specialty chemicals strategy in Mexico, Central America, the Caribbean islands and the Andes region – in more than a dozen countries overall!
Aces & Construction
Latin America North
Given the different cultures and levels of development, one can easily imagine how numerous and diverse are the requirements that both our customers and suppliers place on us. Whether it is adding waterproofing characteristics to concrete, implementing individual logistics and infrastructure solutions or testing and optimizing coatings for industrial maintenance – we always deliver tailor-made solutions for our partners.
“For some customers in Colombia, for example, we have developed pigment blends that meet specific colour and shade needs and that no other distributor was able to produce. These blends are used mainly in the construction industry for precast concrete or plasters and they have two or more pigments and some additives that our customers add directly to their formulations. We have developed tailor-made pigment blends and created unique colour compositions according to the customers’ requirements. The production of these blends requires particular infrastructure such as mixers, quality control, trained personnel and expertise," says Diego Pierotty Carvajal.
Particularly in the specialty chemicals business, collaboration with customers and suppliers is a mutual process driven by relationships of trust and personal contact. Maintaining close contact with our partners is key to growing our market presence in specialty chemicals.
Brenntag offers both its business
partners and its employees regular
training on current developments
in specific customer industries.
Diego Pierotty Carvajal: “We approach our partners – customers as well as suppliers – proactively in order to strengthen the relationships in all the different layers of their organizations. We keep an updated market map for customers and market segments so as to increase our footprint and pass on our knowledge to our partners. The same level of intimacy is required with suppliers to ensure that we align our efforts in a joint strategy to develop the different product lines in a given market space. This is of utmost importance since we are the exclusive channel for these manufacturers in the region.”
In order to constantly develop knowledge of the different customer industries and current market trends, we provide regular training courses and seminars not only for our customers and suppliers, but also for our employees. A typical training course, on coatings, for example, focuses on imparting knowledge of the technical and commercial aspects of the ingredients and products that Brenntag delivers. In the coatings market, additives and dispersions for architectural and industrial paints give the film specific properties that enable surfaces to be protected from heat and UV radiation. During these training courses, our technical, marketing and sales staff both develop their skills so as to better identify our customers’ and suppliers’ requirements and have the opportunity to share their personal experience with our partners and actively transfer knowledge to their colleagues.
This is how we make sure that Brenntag’s experts continuously keep up-to-date their in-depth knowledge of the different markets, trends and customer industries – in Latin America and around the world.